About PEI

Giving hope to people since 2002

A non-governmental, non-profit and non-political organisation, and one of the largest in Pakistan.

Who we are

Founded by expatriates in 2002. Trusted across Pakistan today.

Poverty Eradication Initiative (PEI) was established in 2002 by a group of expatriates under the Societies Act XXI of 1860.

Our commitment to eradicating poverty at the grassroots has earned the trust of communities, government and donors. The Pakistan Centre for Philanthropy (PCP) has certified our systems and rated PEI among the top five NGOs in Pakistan. Most of our work is in health.

Strong operational, programmatic, administrative, HR and financial systems give donors a transparent and efficient link to the poorest people our programs serve.

Lady Health Workers on a village visit
Community midwives after training
Vaccination ward at Sindh Government Children's Hospital
Since 200224 years of service
Founded2002by Pakistani expatriates
Legal statusNon-profitnon-governmental and non-political, Societies Act XXI of 1860
RecognitionTop 5 NGOrated by PCP · ISO certified
Team600+professionals plus national and international consultants
Offices
PeshawarRegistered officeIslamabadCoordination officeKarachiRegional officeQuettaRegional office
Executive DirectorShahid YusafFounder · Honorary Consul General for Canada
How we work

Public-private partnership, built for scale

Most of our programs bring three partners together, and communities take part in every project.

Government

Facilities and the mandate to serve

PEI

Management, supplies, training and technology

Donors

Funding and expertise

Our PPP model has been recognised by international partners including the World Bank, ADB, UNICEF and IDA.

Communities

Health Management Committees, community organisations and social mobilisers take part from planning to monitoring.

Humanitarian principles

We put the humanitarian agenda first

Humanity

Human suffering must be addressed wherever it is found.

Humanitarian imperative

We act whenever people need help to survive and recover.

Neutrality

We take no sides in political, racial or religious debates.

Impartiality

Help is given on the basis of need alone.

Independence

Our decisions are our own, free of outside agendas.

Accountability

We answer to the people we serve and to those who fund us.

Life with dignity

Every person has the right to live with dignity.

Do no harm

We protect people from harm and reduce their vulnerability.

Our mission

To raise awareness at all levels regarding poverty eradication and social uplift of the poor by means of sustainable development in Pakistan, to strengthen and build their capacity to fight and overcome poverty, and to assist the Government of Pakistan and other organisations working in Pakistan for the eradication of poverty.

Our vision

To develop a society based on three core values of sustainable human development: self-esteem, freedom of choice and tolerance; a society where everyone has equal access to opportunities and justice irrespective of gender and status.

Our approach

How we manage projects

Built on integration with society and the best use of resources, with a strong footprint in both government and the private sector.

Strong systems

Operational, programmatic, administrative, HR and financial systems that link donor funds transparently to the needs of the poorest.

No discrimination

Services for underserved people and communities based on need alone.

Transparent use of resources

Effective use of donor resources and delivery of assistance to the people it is meant for.

Evidence-based health care

Maternal, newborn and child health, communicable and non-communicable disease control, adolescent health, and neglected areas such as fistula prevention and infertility care.

Stronger health systems

Service delivery and capacity in mental health and psychosocial support, rehabilitation care, operational research and innovation, while expanding economic opportunity in under-served communities.

Women's protection and empowerment

Engagement of women, and prevention and handling of gender-based violence and abuse.

Quality assurance

Quality is every employee's job

Quality assurance

Quality is every employee's job

ISOcertified
Top 5NGO · PCP
A → Zevery step reviewed
Crisisready teams
Datadrives decisions
600+professionals
01 / 06
  1. 01

    ISO certified systems

    PEI is an ISO certified organisation. Our operational, programmatic, administrative, HR and financial systems follow documented, audited procedures.

  2. 02

    Certified by PCP

    The Pakistan Centre for Philanthropy has certified our systems and procedures and rated PEI among the top five NGOs in Pakistan.

  3. 03

    Proposal to completion

    Formal procedures cover every assignment from the first proposal to final delivery. Senior staff review each step, so the work meets and exceeds what partners expect, and any deviation is fixed straight away.

  4. 04

    Trained for crises

    Our full-time staff are trained in conflict resolution before and after crises, constructive decision-making and communication, so they can act quickly and calmly in the field.

  5. 05

    Records that improve results

    We keep accurate documentation and records for every project. They let us measure results, benchmark against past work and keep improving.

  6. 06

    A team of 600+ experts

    In-house specialists plus national and international consultants, across every skill a large program needs:

    HealthcarePublic-private partnershipsPrivate sectorAdministrationProgram planningPolicy analysisFinance and grantsGenderMonitoring & evaluationSocial developmentProcurementLegalField trainingCommunity mobilisationYouth training
Organisation structure

How PEI is organised

A Board of Directors and Executive Director lead four functions that run every program end to end.

Board of Directors
Executive Director
GM OperationsOperations, warehousing, admin & logistics, IT, project teams, provincial coordinators
Director ProgramProgram development managers, officers and associates
Manager HRHR officers and assistants
Manager FinanceFinance officers and assistants
Key accomplishments

Results at scale

350

hospitals and health facilities improved, serving at least 10 million people

Nationwide
500,000

children a year receive free care at a hospital we run

Karachi
Rs 4.5B

People's Health & Wellness Program across 10 districts of Balochistan

2025 – 2028
8,500+

Lady Health Workers and Community Midwives trained

Sindh
250,000+

people reached with relief after disasters

Nationwide
2M+

pieces of PPE donated during COVID-19

2020

Let's give hope together

We work with donors, UN agencies, government departments and companies to deliver programs at scale. Tell us what you want to achieve and we will show you where we can deliver.